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BTS’s Jungkook’s Calvin Klein Marketing campaign: See 3 Unique Behind-the-Scenes Pictures from the Shoot

BTS’s Jungkook’s Calvin Klein Marketing campaign: See 3 Unique Behind-the-Scenes Pictures from the Shoot

Jungkook is taking a break from his frequently scheduled Weverse lives to shake up the world of trend. The members of BTS proceed to take the style scene by storm, fronting a number of world campaigns and touchdown numerous ambassadorships with powerhouses. The most recent? Jungkook as the latest World Model Ambassador for Calvin Klein Denims and Calvin Klein Underwear. 

Following a easy teaser unveiled through social media, Calvin Klein formally introduced Jungkook’s new world ambassadorship on March 28, 2023. Commenting on his new function, Jungkook stated, “I’ve been a fan of Calvin Klein for a very long time, and I am thrilled to be their latest world ambassador. This partnership may be very particular, as Calvin Klein’s heritage and model values resonate with me. My music is how I talk with my followers around the globe, and I see this partnership as a possibility to attach with them in a brand new means. I am extremely excited for individuals to see a brand new aspect of me on this first marketing campaign for the model.”

Calvin Klein’s World CMO Jonathan Bottomley additionally mentioned why Jungkook becoming a member of the Calvin Klein household made all of the sense on the planet. “We satisfaction ourselves on figuring out globally related expertise whose cultural influence and values align with our personal. Jungkook is among the world’s hottest artists; he possesses a uncommon skill to attach with worldwide audiences by way of each his music and his type. We’re lucky and excited to have him be a part of the Calvin Klein workforce.”

The brand new marketing campaign that includes Jungkook was shot by Park Jong Ha. It options the Calvin Klein Spring 2023 assortment with Jungkook sporting the ’90s Straight Denims, Relaxed Match Denim Shirt, Outsized Denim Jacket, and Relaxed Match Customary Emblem Crewneck Tee. To coincide with the announcement, Teen Vogue received three unique behind-the-scenes photos from the shoot, which you’ll try under:

Images: Wonjae Lee. Courtesy of Calvin Klein, completely for Teen Vogue