Burberry is supporting the gamer women. The posh label is teaming up with world e-sports group Gen.G to launch a four-part content material collection and scholarship alternative that can assist educate and empower the subsequent technology of girls in gaming. The venture will probably be an extension of Gen.G’s “NetWORK: Encourage” program with the scholarship being awarded to somebody who’s dedicated to altering the unique narrative of gaming on- and offline.
Burberry has earlier dabbled in gaming with Roblox purses and playable NFT characters. The collection will consist of 4 episodes highlighting gaming content material creators and influencers. Emily Ghoul, an entrepreneur and content material creator herself, will host every occasion and lead an open dialogue in regards to the challenges ladies face within the business, together with (however not restricted to) poisonous on-line environments, stereotyping, lack of government positions, and underrepresentation.
The posh label may even be making a financial donation to the Gen.G Basis, a corporation that helps develop the expertise of younger players by nurturing a various and inclusive surroundings. The inspiration awards scholarships to school college students, and Burberry will select a recipient winner earlier than the Fall 2022 semester. To be thought of, the recipient should exhibit the values of the Gen.G Basis and use their private platform to uplift underrepresented communities.
Tune in — The primary episode explores how ladies can use their platform to incite change. It should name upon the sight of Krysta “Krystalogy” Eason, Eunice Chen, and Melissa Roth Mendez. Episode two will function Jessica Kim, Stephanie Poetri, and Lucy Goodyear who will converse on female creativity and the way it can encourage different ladies to self-express.
Jackie Jing, Evan “Raynday” Raynr, and Shannon Williams will seem within the third episode to debate how men and women can work collectively to grow to be advocates within the house. The collection will wrap with an episode on self care, psychological well being, and burnout prevention, led by Gloria “Ploo” Shin, Cristina Amaya, and Geoffrey Williams.
Whereas it’s unclear whether or not Burberry and Gen.G’s partnership will proceed previous the four-episode collection, the 2 are hoping to make an enduring influence on viewers and striving skilled players. “We envision a neighborhood of creatives that’s inclusive and various,” Gina Chung Lee, Chief Advertising and marketing Officer at Gen.G stated. “We hope this content material collection evokes followers in gaming, vogue, and music alike.”
The primary episode from the collection will launch on July 28 with the subsequent three releasing each two weeks. You’ll be able to tune in on Burberry’s web site, TikTok, YouTube, and Twitch.