TD Synnex Drives Collaboration By way of New Companion Listing

March 22, 2023, 06:05 PM EDT

‘It is a huge instrument [partners] have been calling for. We need to assist companions go after new alternatives, develop their know-how choices, and go after new enterprise. With the associate listing, we’re increasing their visibility throughout 1,200 companions in North America. Earlier than that, partnerships had been achieved extra informally, maybe over lunch,’ says Kaye McMillan, TD Synnex’s senior vp of gross sales improvement and communities.

World IT distributor TD Synnex has launched a brand new world associate listing aimed toward giving its CommunitySolv resolution suppliers a approach to simply associate with one another.

The brand new associate listing was launched at this week’s CommunitySolv Spring Convention in New Orleans, the place over 250 folks representing over 225 channel companions in TD Synnex’s CommunitySolv neighborhood met to debate the progress made in constructing a single neighborhood from a number of communities prior to now.

TD Synnex was shaped in late 2021 with the merger of two massive IT distributors, Tech Information and Synnex. Nonetheless, after the merger, the Tech Information TechSelect and Synnex Varnex communities remained separate organizations, each with separate U.S. and Canada teams.

[Related: TD Synnex CEO Rich Hume: Growth Despite Supply Chain, Talent Shortage]

Such associate communities are shaped by most main IT distributors as a method for his or her channel companions to come back collectively to debate mutual points and discover potential partnerships.

TD Synnex’s CommunitySolv neighborhood brings the legacy TechSelect and Varnex communities right into a single group, albeit with separate communities for U.S. and Canadian companions.

The brand new associate listing is the most important change to CommunitySolv unveiled this week, stated Kaye McMillan, senior vp of gross sales improvement and communities for TD Synnex, which has twin headquarters in Fremont, Calif. and Clearwater, Fla.

“We designed the associate listing in response to continuous suggestions from the CommunitySolv neighborhood to make it simpler for companions to do enterprise with one another,” McMillan advised CRN. “Companions can use it to assist drive options and partnerships round cloud, safety, and knowledge heart infrastructure.”

Tim Bynarowicz, TD Synnex’s director of communities, advised CRN the associate listing is a instrument to assist promote and drive collaboration by means of a number of companions’ varied tech experience, specializations, and resolution supply capabilities.

McMillan stated {that a} associate in a single geography with out healthcare experience might use the associate listing to do issues like discover a native associate with healthcare experience to assist with a buyer’s particular necessities, or discover a associate in one other geography who might deal with a consumer’s distant workplaces. In each circumstances, that associate might tremendously cut back the prospect of shedding a buyer to a competitor, she stated.

“Our members have been vocal about such a functionality,” she stated. “It is a huge instrument they’ve been calling for. We need to assist companions go after new alternatives, develop their know-how choices, and go after new enterprise. With the associate listing, we’re increasing their visibility throughout 1,200 companions in North America. Earlier than that, partnerships had been achieved extra informally, maybe over lunch.”

The brand new TD Synnex associate listing is a key a part of bringing the TechSelect and Varnex communities right into a single CommunitySolv neighborhood, stated Paul Benson, president and proprietor of Digital Communication Specialists, an Athens, Texas-based resolution supplier and TD Synnex channel associate.

Benson, who’s now president and a member of the advisory council of CommunitySolv after serving as president of Varnex for 3 years, advised CRN that TechSelect and Varnex neighborhood members complement one another and might work collectively to create full options for patrons.

“Earlier than CommunitySolv and the associate listing, a channel associate couldn’t simply discover companions to cowl your complete nation or all of the specialties,” he stated. “There’s loads of worth in IT that wants caring for. And so that you want companions you’ll be able to belief.”

Benson stated that in his 28 years within the channel, he has ridden loads of totally different waves.

“Irrespective of how huge you might be, you’ll be able to’t deal with all of the geographies or specialties by yourself,” he stated. “There are gaps. You want companions. In any other case, you danger another person coming in and taking your enterprise.”