Depop has already modified the way in which individuals store in actual life, however now the corporate is looking for to broaden its affect nearly by a collaboration with The Sims 4. Digital clothes, designed by real-world Depop sellers, shall be obtainable to gamers throughout the sport’s native thrift retailer and boba hangout, aptly named ThrifTea. Like an actual thrift retailer, a restricted variety of items shall be obtainable, which means gamers ought to seize the gadgets they need earlier than they disappear.
After buying their desired seems, gamers are inspired to grow to be “Simfluencers” by exhibiting off their outfits to extend their worth. Simoleons, the foreign money used inside The Sims, can be earned by reselling the clothes inside a brand new in-game Trendi app impressed by Depop’s personal platform. The options are alleged to mirror how younger individuals are sharing and consuming trend at present, a press launch mentioned.
What’s in inventory — “The Sims is a cultural establishment that continues to be related with younger individuals all over the world and holds nostalgic cultural cachet for a lot of extra, making it an ideal collaboration for Depop and our group,” Steve Dool, model director at Depop, mentioned in a press release. “Our sellers are on the coronary heart of all the pieces we do at Depop, so placing their artistic imaginative and prescient entrance and heart on this collaboration was a chance to showcase their expertise and present how intrinsic they’re to us as a model.”
5 of Depop’s hottest sellers labored with The Sims growth group, every creating three customized items for gamers to find at ThrifTea. U.S.-based vendor Bella (@internetgirl), designed pinstripe capri pants and a customized beaded necklace, whereas fellow vendor Jeremy (@happyxloco) crafted a set of graffiti-inspired jackets and sweatshirts in his signature fashion.
With an viewers worldwide, Depop additionally included British sellers Selena Williams (@Selenasshop) and Lapoze McTribouy of Sooki Sooki Classic (@judaku), who added Y2K-inspired flared denims and a pink cropped corset to ThrifTea’s choices. Australian vendor Sha’an d’Anthes (@furrylittlepeach) took inspiration from her real-life assortment to create her in-game one. Jeremy, McTribouy, and d’Anthes additionally created pre-styled seems for the sport’s “Create a Sim” function.
Get your digital digs — To finish the collaboration, Depop and The Sims tapped artist Monica Ahanonu to create an unique art work for show on the aspect of ThrifTea. The mural, influenced by the partnership itself, blurs the traces between real-life upcycling and what it means to digitally upcycle.
Solely gamers with The Sims 4 “Excessive College Years” enlargement pack can entry the Depop collaboration and thrift throughout the sport. Aspiring “Simfluencers” should buy the enlargement on July 28 by The Sims web site, the place the most recent function can be pre-ordered.